We Help Prague Pride Recycle!

Every Can Counts (in Czech Každá plechovka se počítá) has been a partner of Prague Pride for years now, and last year was a milestone with the participation of Coca-Cola, significantly expanding our role. This year, we helped recycle drinks cans throughout the week and specifically on Střelecký Island where we collected cans deposited into a large heart-shaped receptacle and other designated bins. Our ambassadors also collected cans during the parade from Wenceslas Square to the Letná field where we created a pixelcan image of a rainbow. Furthermore, Pride participants could paint their cans themselves and add their pixel to the image, incorporating the public and learning about the importance of recycling aluminium cans, because Every Can Counts.